Launch a website or web system
Product model, structure, experience, content, engineering, integrations, infrastructure and release.
OutcomeAn operational, editable system with connected workflows and release documentation.
320px / product engineering & web operations
Web and SaaS from plan to operation.
320px is an engineering partner for web and SaaS products. We connect product strategy, experience, software, infrastructure, CRM, analytics and SEO into one managed system — from the first plan to stable operations.
We work directly with owners and product teams. We document decisions, verify releases and stay involved after launch to support, measure and consistently develop the system.
For website owners
Four clear routes, each with a concrete outcome.
Start with an idea, an existing website or one specific problem. We establish the starting point, assemble the right disciplines and define exactly what must work at the end of the stage.
Take over, recover or modernise
Current-state audit, removal of critical risks, recoverability and a sequence of controlled improvements.
OutcomeA manageable technical baseline, prioritised backlog and a regular support process.
Develop SEO/AEO/GEO and advertising
Indexing, semantics, useful answers, schema, landing pages, Yandex Direct, Metrica and goals.
OutcomeAn agreed demand plan, prepared pages and a measurable path through to an enquiry.
Connect the site, CRM and operating tools
Forms, CRM, APIs, messengers, notifications, data, analytics and technical consent implementation.
OutcomeAn end-to-end workflow that preserves context and clear ownership between systems.
End-to-end development
We connect product, engineering, CRM, SEO and operations.
A website does not exist separately from the product, CRM, search traffic and the people operating it. We design those connections before they become expensive constraints.
Product and planning
Discovery, customer journeys, requirements, architecture, priorities, constraints and a practical delivery plan.
- Discovery and decomposition
- UX and content model
- Success criteria
Web and SaaS engineering
Corporate websites, WordPress and WooCommerce, customer portals, catalogs, back-office interfaces and applied services.
CRM and automation
CRM setup, APIs, webhooks, forms, bots, notifications and end-to-end workflows between the website and business tools.
SEO/AEO/GEO, advertising and analytics
Technical readiness, information architecture, answers for search and AI systems, Yandex Direct, events, funnels and data people can use to make decisions.
Infrastructure and evolution
Hosting and servers, security, backups, controlled releases, diagnostics, ongoing support and planned improvements.
- Technical audits
- Release and rollback
- Long-term support
Our products and specialist practices
Our products prove the complete operating cycle.
Our products give us operational rather than presentational experience: architecture, releases, user support, analytics and continuous development after launch.
Own SaaS / 2025 — nowFlagship product
AppsMax
AppsMax connects MAX, Telegram, websites and CRM in a single cabinet and workflow: requests, booking, bots, mini-apps, communication and integrations.
Planning started in June 2025 · first working launch — 2025-07-20 · public release — 2026-02-05.
Specialist productMAX
320apps
Helps businesses launch bots, mini-apps and customer workflows in MAX.
Active practiceWordPress
wp-content.ru
WordPress development and improvements, technical and SEO support, audits, recovery, migrations and technical personal-data implementation.
320px Site Audit 0.1.1 · free local read-only diagnostics · the version is under WordPress.org review.
Experience in live systems
Projects show the actual scope of responsibility, not only industries.
Each project identifies the team's area of work: structure, software, catalog data, requests, search, security or ongoing operations. No invented growth percentages or universal promises.
You Denta
A dental website connecting doctors, services, prices, work examples, news and the request journey.
ZPUI
A manufacturing B2B website with a product catalog, applications, certification and request flows.
BuildLine
WordPress and WooCommerce development: catalog data, product comparison, imports, navigation, security and releases.
TORTUGA
A restaurant, hotel and delivery website: WooCommerce, shared contacts, performance, security and working journeys.
Volshebnaya Lampa
A theatre website with events, repertoire, documents, reviews and long-term support.
RusTent
A website and interface workflow for the catalog, requests and daily manager operations.
Elasticum
Technical development of a WordPress project: performance, SEO, accessibility, privacy controls and operational stability.
Accountable team
One team owns product and technology together.
Ayuna Ainyukova
AppsMax Founder / Product Lead
Responsible for discovery, product strategy, requirements, interface logic, content, acceptance and ongoing customer support.
Professional profile →Egor Ainyukov
AppsMax Lead Developer
Responsible for architecture, software, data, integrations, automation, server infrastructure and technical releases. Has worked in IT since 2003.
Technical profile →Our principle: never sell one isolated phase without considering the outcome. Product and technical decisions are reviewed together, and constraints are made explicit before release.
Contact
Let us understand the task and define the next well-founded step.
For an initial conversation, send the website address, goal, current difficulty and preferred timeline. Passwords and private exports are not needed in the first message.
Contracts and closing documents are available through our registered Russian sole proprietorship.